What’s your credo? (a tried-and-true way to disrupt and dominate any marketplace)
Hope this helps you add a couple more shekels to your bank balance. To win in business, it’s better to be different than being the best.
I know it almost sounds like I’m telling you to be a two-timing charlatan, far from it…
In today’s overcrowded marketplaces, they’re tons of great products that never take off. Because they get lost in the crowd of voices screaming about, “How much more virtuous… Durable and sexy their widget is than that of their competition”
And the market hears this and just goes, Ho-humm… (yawn)!
That’s exactly what the other guy down the street said. So, they move along and ignore you.
And this is worse if you try selling via email.
If within the first 5 seconds, your subject line and lead (the opening sentences of your email) don’t offer a credible reason for the email’s existence in their inbox… They’d hit the DELETE button.
There goes your promo, which took you hours to write. And weeks of planning… down the drain of cyber NOTHINGNESS… :(
Sad, I know.
Imagine, if this happens to you several times a month, and you’re unable to make bank from your email promos…? Soon you’d join the ranks of bitter entrepreneurs who swear that email is a waste of time.
But the truth is they’re doing email ALL WRONG!
Today, I’m going to show you a simple way to differentiate your business and start doing email right. Capeesh?
It’s called your CREDO.
Credo (pronounced CRAY-doe) is Latin for “I believe!!!”
It’s an expression of your strongly held core values. It’s must be BOLD and GUTSY. And unfortunately, very few businesses establish a credo.
The few that do aren’t gutsy about it, so it goes unnoticed.
And what good is there to be had, from a credo no one knows about?
NOTHING!
If you include your credo in your email promos, and your entire marketing… Your business will not only stand out of the crowd, it’ll THRIVE!
Jeff Bezos of Amazon built his e-commerce on the credo:
“The obsessive-compulsive focus on customer service”
Focusing on the customer has made Amazon eager to invent unique solutions their customers are happy to buy… Like the Kindle, Alexa, Audible and much more.
Meanwhile, most companies, even though they might say they focus on their customers… Their actions prove their focus is on their competition, more than on their customers.
And so, few companies ever have the sort of success they could.
By the way, your credo is not necessarily a USP — Unique Selling Proposition, but it could be.
Your credo is a strong core belief/value or ideal you hold dear.
So, to create a credo for your business, ask yourself:
“What are my strongly held core values/beliefs — which could be beneficial to the customers I want to serve?”
When you discover it…
- Write it down
- Make it known to everyone you know
- Make it known to your customers
- Make it known to your staff and co-workers
- Make it apparent in all your marketing… And of course, in your email messages to your list.
